- Includes keywords, meta descriptions, page titles, image alt tags and other proven methods to ensure find-ability online
SEO & SEM Services
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, industry-specific vertical search engines, and backlinking or inbound links.
As an Internet marketing strategy, SEO considers how the search engines work, what people search for, and the actual search terms or keywords typed into the search engine. Optimizating a website may involve editing its content and coding to both increase its relevance to specific keywords and to remove the barriers for the indexing activities of search engines.
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SEM or Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on context, SEM can be an umbrella term for various means of marketing a website through SEO (Search Engine Optimization), which adjusts or rewrites content to achieve a higher ranking in the search engine results, or it may contrast with PPC (pay per click) advertising.